Winter 2024
Winter 2024
Winter 2024
Visual Communication Class Project: RIOT Rock Festival
Visual Communication Class Project: RIOT Rock Festival
Visual Communication Class Project: RIOT Rock Festival
role
role
role
UI/UX Designer & Researcher, Graphic Designer
UI/UX Designer & Researcher, Graphic Designer
UI/UX Designer & Researcher, Graphic Designer
Duration
Duration
Duration
3 months
3 months
3 months
Methods
Methods
Methods
User Research, Wireframing & Prototyping, UI Design & Iteration, Competitive Analysis, Branding
User Research, Wireframing & Prototyping, UI Design & Iteration, Competitive Analysis, Branding
User Research, Wireframing & Prototyping, UI Design & Iteration, Competitive Analysis, Branding
Project Context
Project Context
Project Context
This project was part of my HCDE 308: Visual Communication Design class at the University of Washington. The task was to design a case study for a music festival, incorporating elements of branding, marketing, festival navigation, and app design into the overall experience. My festival named RIOT’s goal was to appeal to a wide audience, with a focus on the variety of rock expressions as singular and immersive experience.
This project was part of my HCDE 308: Visual Communication Design class at the University of Washington. The task was to design a case study for a music festival, incorporating elements of branding, marketing, festival navigation, and app design into the overall experience. My festival named RIOT’s goal was to appeal to a wide audience, with a focus on the variety of rock expressions as singular and immersive experience.
This project was part of my HCDE 308: Visual Communication Design class at the University of Washington. The task was to design a case study for a music festival, incorporating elements of branding, marketing, festival navigation, and app design into the overall experience. My festival named RIOT’s goal was to appeal to a wide audience, with a focus on the variety of rock expressions as singular and immersive experience.
Thanks for reading!
Thanks for reading!
Thanks for reading!
Thanks for reading!
Research
Research
Research
Competitor Analysis
In order to inform my design decisions, I conducted a thorough competitor analysis. I examined existing rock festivals to understand their strengths, weaknesses, and how they catered to their target audiences. I looked at events to identify common trends. Some commonailties were:
These festivals create an immersive atmosphere by blending elements like rock music with nature, highlighting the importance of the festival's physical location in enhancing the overall experience.
Integrate activities that encourage social interaction, such as food stalls, outdoor adventures, and artist exposure.
Best Feature
Biggest music festival in India based on one genre (rock). Provides exposure to small rock bands
All age inclusive audeinece with diverse sub-genres
Unique location providing unique experience mixed with nature and adventure
Indian based rock lovers looking to enjoy without having to travel internationally
Rock fans of diverse sub-genres; Young enthusiasts of rock; and Newcomers to the genre
Rock lovers with a passion for nature and outdoor sports.
Rock lovers; Indian rock lovers; Indian artists;
Rock enthusiasts; Alt enthusiasts; New rock listeners; Social people looking for exciting experiences
Rock lovers; Japanese Rock lovers; Outdoor adventure enthusiats; Nature lovers;
around 9,000 people
170,000 people
100,000 to 150,000
$37
There are five price levels: $269.99, $289.99, $309.99, $319.99 & $329.99 + fees. Depending on days attended and VIP access
One-day passes: $146
Three-day passes: $346
A competition to decide the best rock artists
Many food stalls and experience activities
Hand in hand outdoor activities like hiking with the festival
Best For
Customer
Attendance
Pricing
Insight
Mahindra Independence Rock
Welcome to Rockville
Fuji Rock Festival
Persona
Aditi
The Explorer
Her commitment to exploring diverse cultures aligns with the core essence of RIOT.
Backstory
Aditi is a senior at University of Washington studying Psychology. She developed an interest in learning about different cultures as a result of growing up in a multicultural environment. The rock festival excites her since she likes to attend the events that promote diversity.
Emotions
She loves encounters that deepen her awareness of other cultures. Aditi is excited to meet others at the festival who share her interests.
Goals
Aditi wants to experience the diverse vibe of the rock festival above anything else. She wants to explore new musical acts, meet new people, and gain more knowledge about the diverse cultural influences that shape the music industry.
For this project, I created a persona named Aditi. Aditi, a student at the University of Washington, embodies a perfect audience member for the RIOT festival. She loves discovering new music from various cultures, is passionate about socializing, and seeks experiences that broaden her horizons. Through this persona, I could align the festival’s experience with her goals — learning about new artists, enjoying social events, and immersing herself in diverse cultural elements of rock music. Aditi’s perspective was key in shaping my approach to the design, ensuring it catered to her needs and frustrations.
CUSTOMER JOURNEY MAP
Aditi's goals and scenarios demonstrate how excited she is to discover new musical acts, socialize with new people, and learn more about the various cultural influences in the music industry. Event planners can arrange a lineup that exposes Aditi to a range of musical genres and offers chances for cultural discovery by taking into account her yeartning for new experiences.
Actions
What actions is the customer taking?
Awareness
Decision
Purchase
Delivery
Loyalty
Touch Points
Through what medium is the customer interacting?
Goals
What is the customer trying to achieve?
Pain Points
What is not working or causing friction?
Opportunity
How might you address the pain point through
better design?
Emotions
How is the customer feeling? What are they thinking?
Learn more about specific artists and discover new music
Limited information about lesser-known artists on the lineup
Provide artist bios highlighting diverse musical influences
Buys tickets and finalizes accommodation plans
Festival website, booking platforms
Secure attendance and ensure a comfortable experience
Relieved, excited about confirmed plans
Difficulty navigating booking
Tie up with local hotels for booking and responsive customer service
Sees social media posts & ads about the festival
Facebook, Instagram, Festival website
Learn about the festival lineup and discover diverse artists
Curious, excited by possibility of seeing diverse artists
Unfamiliar with logistics of navigating a large festival
Create user-friendly maps, festival app with stage schedules/artist info
Festival website, Wikipedia
Engaged, excited about specific bands
Researches artist lineup and reads band biographies
Receives tickets and accommodation confirmation
Email, festival app notification
Ensure ticket arrival, check details and validity
Anticipation for upcoming experience
Difficulty in understanding how to use the ticket to enter the festival
Provide pre-arrival information such as transportation options, parking details, and check-in procedures to reduce uncertainty and stress
Attends festival, interacts with other attendees, enjoys performances
On-site interactions, social media, post-event surveys
Foster a connection with the festival community and enjoy
Excited, fulfilled by memorable experiences
Getting updated on future events and finding good deals/discounts
Mailing or app updates; Offer loyalty rewards such as discounts on future tickets or VIP experiences for returning attendees
Competitor Analysis
Competitor Analysis
Competitor Analysis
In order to inform my design decisions, I conducted a thorough competitor analysis. I examined existing rock festivals to understand their strengths, weaknesses, and how they catered to their target audiences. I looked at events to identify common trends. Some commonailties were:
In order to inform my design decisions, I conducted a thorough competitor analysis. I examined existing rock festivals to understand their strengths, weaknesses, and how they catered to their target audiences. I looked at events to identify common trends. Some commonailties were:
In order to inform my design decisions, I conducted a thorough competitor analysis. I examined existing rock festivals to understand their strengths, weaknesses, and how they catered to their target audiences. I looked at events to identify common trends. Some commonailties were:
These festivals create an immersive atmosphere by blending elements like rock music with nature, highlighting the importance of the festival's physical location in enhancing the overall experience.
Integrate activities that encourage social interaction, such as food stalls, outdoor adventures, and artist exposure.
These festivals create an immersive atmosphere by blending elements like rock music with nature, highlighting the importance of the festival's physical location in enhancing the overall experience.
Integrate activities that encourage social interaction, such as food stalls, outdoor adventures, and artist exposure.
These festivals create an immersive atmosphere by blending elements like rock music with nature, highlighting the importance of the festival's physical location in enhancing the overall experience.
Integrate activities that encourage social interaction, such as food stalls, outdoor adventures, and artist exposure.
Best Feature
Biggest music festival in India based on one genre (rock). Provides exposure to small rock bands
All age inclusive audeinece with diverse sub-genres
Unique location providing unique experience mixed with nature and adventure
Indian based rock lovers looking to enjoy without having to travel internationally
Rock fans of diverse sub-genres; Young enthusiasts of rock; and Newcomers to the genre
Rock lovers with a passion for nature and outdoor sports.
Rock lovers; Indian rock lovers; Indian artists;
Rock enthusiasts; Alt enthusiasts; New rock listeners; Social people looking for exciting experiences
Rock lovers; Japanese Rock lovers; Outdoor adventure enthusiats; Nature lovers;
around 9,000 people
170,000 people
100,000 to 150,000
$37
There are five price levels: $269.99, $289.99, $309.99, $319.99 & $329.99 + fees. Depending on days attended and VIP access
One-day passes: $146
Three-day passes: $346
A competition to decide the best rock artists
Many food stalls and experience activities
Hand in hand outdoor activities like hiking with the festival
Best For
Customer
Attendance
Pricing
Insight
Mahindra Independence Rock
Welcome to Rockville
Fuji Rock Festival
Best Feature
Biggest music festival in India based on one genre (rock). Provides exposure to small rock bands
All age inclusive audeinece with diverse sub-genres
Unique location providing unique experience mixed with nature and adventure
Indian based rock lovers looking to enjoy without having to travel internationally
Rock fans of diverse sub-genres; Young enthusiasts of rock; and Newcomers to the genre
Rock lovers with a passion for nature and outdoor sports.
Rock lovers; Indian rock lovers; Indian artists;
Rock enthusiasts; Alt enthusiasts; New rock listeners; Social people looking for exciting experiences
Rock lovers; Japanese Rock lovers; Outdoor adventure enthusiats; Nature lovers;
around 9,000 people
170,000 people
100,000 to 150,000
$37
There are five price levels: $269.99, $289.99, $309.99, $319.99 & $329.99 + fees. Depending on days attended and VIP access
One-day passes: $146
Three-day passes: $346
A competition to decide the best rock artists
Many food stalls and experience activities
Hand in hand outdoor activities like hiking with the festival
Best For
Customer
Attendance
Pricing
Insight
Mahindra Independence Rock
Welcome to Rockville
Fuji Rock Festival
Best Feature
Biggest music festival in India based on one genre (rock). Provides exposure to small rock bands
All age inclusive audeinece with diverse sub-genres
Unique location providing unique experience mixed with nature and adventure
Indian based rock lovers looking to enjoy without having to travel internationally
Rock fans of diverse sub-genres; Young enthusiasts of rock; and Newcomers to the genre
Rock lovers with a passion for nature and outdoor sports.
Rock lovers; Indian rock lovers; Indian artists;
Rock enthusiasts; Alt enthusiasts; New rock listeners; Social people looking for exciting experiences
Rock lovers; Japanese Rock lovers; Outdoor adventure enthusiats; Nature lovers;
around 9,000 people
170,000 people
100,000 to 150,000
$37
There are five price levels: $269.99, $289.99, $309.99, $319.99 & $329.99 + fees. Depending on days attended and VIP access
One-day passes: $146
Three-day passes: $346
A competition to decide the best rock artists
Many food stalls and experience activities
Hand in hand outdoor activities like hiking with the festival
Best For
Customer
Attendance
Pricing
Insight
Mahindra Independence Rock
Welcome to Rockville
Fuji Rock Festival
Persona
Persona
Persona
Aditi
The Explorer
Her commitment to exploring diverse cultures aligns with the core essence of RIOT.
Backstory
Aditi is a senior at University of Washington studying Psychology. She developed an interest in learning about different cultures as a result of growing up in a multicultural environment. The rock festival excites her since she likes to attend the events that promote diversity.
Emotions
She loves encounters that deepen her awareness of other cultures. Aditi is excited to meet others at the festival who share her interests.
Goals
Aditi wants to experience the diverse vibe of the rock festival above anything else. She wants to explore new musical acts, meet new people, and gain more knowledge about the diverse cultural influences that shape the music industry.
Aditi
The Explorer
Her commitment to exploring diverse cultures aligns with the core essence of RIOT.
Backstory
Aditi is a senior at University of Washington studying Psychology. She developed an interest in learning about different cultures as a result of growing up in a multicultural environment. The rock festival excites her since she likes to attend the events that promote diversity.
Emotions
She loves encounters that deepen her awareness of other cultures. Aditi is excited to meet others at the festival who share her interests.
Goals
Aditi wants to experience the diverse vibe of the rock festival above anything else. She wants to explore new musical acts, meet new people, and gain more knowledge about the diverse cultural influences that shape the music industry.
Aditi
The Explorer
Her commitment to exploring diverse cultures aligns with the core essence of RIOT.
Backstory
Aditi is a senior at University of Washington studying Psychology. She developed an interest in learning about different cultures as a result of growing up in a multicultural environment. The rock festival excites her since she likes to attend the events that promote diversity.
Emotions
She loves encounters that deepen her awareness of other cultures. Aditi is excited to meet others at the festival who share her interests.
Goals
Aditi wants to experience the diverse vibe of the rock festival above anything else. She wants to explore new musical acts, meet new people, and gain more knowledge about the diverse cultural influences that shape the music industry.
For this project, I created a persona named Aditi. Aditi, a student at the University of Washington, embodies a perfect audience member for the RIOT festival. She loves discovering new music from various cultures, is passionate about socializing, and seeks experiences that broaden her horizons. Through this persona, I could align the festival’s experience with her goals — learning about new artists, enjoying social events, and immersing herself in diverse cultural elements of rock music. Aditi’s perspective was key in shaping my approach to the design, ensuring it catered to her needs and frustrations.
For this project, I created a persona named Aditi. Aditi, a student at the University of Washington, embodies a perfect audience member for the RIOT festival. She loves discovering new music from various cultures, is passionate about socializing, and seeks experiences that broaden her horizons. Through this persona, I could align the festival’s experience with her goals — learning about new artists, enjoying social events, and immersing herself in diverse cultural elements of rock music. Aditi’s perspective was key in shaping my approach to the design, ensuring it catered to her needs and frustrations.
For this project, I created a persona named Aditi. Aditi, a student at the University of Washington, embodies a perfect audience member for the RIOT festival. She loves discovering new music from various cultures, is passionate about socializing, and seeks experiences that broaden her horizons. Through this persona, I could align the festival’s experience with her goals — learning about new artists, enjoying social events, and immersing herself in diverse cultural elements of rock music. Aditi’s perspective was key in shaping my approach to the design, ensuring it catered to her needs and frustrations.
CUSTOMER JOURNEY MAP
CUSTOMER JOURNEY MAP
CUSTOMER JOURNEY MAP
Aditi's goals and scenarios demonstrate how excited she is to discover new musical acts, socialize with new people, and learn more about the various cultural influences in the music industry. Event planners can arrange a lineup that exposes Aditi to a range of musical genres and offers chances for cultural discovery by taking into account her yeartning for new experiences.
Aditi's goals and scenarios demonstrate how excited she is to discover new musical acts, socialize with new people, and learn more about the various cultural influences in the music industry. Event planners can arrange a lineup that exposes Aditi to a range of musical genres and offers chances for cultural discovery by taking into account her yeartning for new experiences.
Aditi's goals and scenarios demonstrate how excited she is to discover new musical acts, socialize with new people, and learn more about the various cultural influences in the music industry. Event planners can arrange a lineup that exposes Aditi to a range of musical genres and offers chances for cultural discovery by taking into account her yeartning for new experiences.
Actions
What actions is the customer taking?
Awareness
Decision
Purchase
Delivery
Loyalty
Touch Points
Through what medium is the customer interacting?
Goals
What is the customer trying to achieve?
Pain Points
What is not working or causing friction?
Opportunity
How might you address the pain point through
better design?
Emotions
How is the customer feeling? What are they thinking?
Learn more about specific artists and discover new music
Limited information about lesser-known artists on the lineup
Provide artist bios highlighting diverse musical influences
Buys tickets and finalizes accommodation plans
Festival website, booking platforms
Secure attendance and ensure a comfortable experience
Relieved, excited about confirmed plans
Difficulty navigating booking
Tie up with local hotels for booking and responsive customer service
Sees social media posts & ads about the festival
Facebook, Instagram, Festival website
Learn about the festival lineup and discover diverse artists
Curious, excited by possibility of seeing diverse artists
Unfamiliar with logistics of navigating a large festival
Create user-friendly maps, festival app with stage schedules/artist info
Festival website, Wikipedia
Engaged, excited about specific bands
Researches artist lineup and reads band biographies
Receives tickets and accommodation confirmation
Email, festival app notification
Ensure ticket arrival, check details and validity
Anticipation for upcoming experience
Difficulty in understanding how to use the ticket to enter the festival
Provide pre-arrival information such as transportation options, parking details, and check-in procedures to reduce uncertainty and stress
Attends festival, interacts with other attendees, enjoys performances
On-site interactions, social media, post-event surveys
Foster a connection with the festival community and enjoy
Excited, fulfilled by memorable experiences
Getting updated on future events and finding good deals/discounts
Mailing or app updates; Offer loyalty rewards such as discounts on future tickets or VIP experiences for returning attendees
Actions
What actions is the customer taking?
Awareness
Decision
Purchase
Delivery
Loyalty
Touch Points
Through what medium is the customer interacting?
Goals
What is the customer trying to achieve?
Pain Points
What is not working or causing friction?
Opportunity
How might you address the pain point through
better design?
Emotions
How is the customer feeling? What are they thinking?
Learn more about specific artists and discover new music
Limited information about lesser-known artists on the lineup
Provide artist bios highlighting diverse musical influences
Buys tickets and finalizes accommodation plans
Festival website, booking platforms
Secure attendance and ensure a comfortable experience
Relieved, excited about confirmed plans
Difficulty navigating booking
Tie up with local hotels for booking and responsive customer service
Sees social media posts & ads about the festival
Facebook, Instagram, Festival website
Learn about the festival lineup and discover diverse artists
Curious, excited by possibility of seeing diverse artists
Unfamiliar with logistics of navigating a large festival
Create user-friendly maps, festival app with stage schedules/artist info
Festival website, Wikipedia
Engaged, excited about specific bands
Researches artist lineup and reads band biographies
Receives tickets and accommodation confirmation
Email, festival app notification
Ensure ticket arrival, check details and validity
Anticipation for upcoming experience
Difficulty in understanding how to use the ticket to enter the festival
Provide pre-arrival information such as transportation options, parking details, and check-in procedures to reduce uncertainty and stress
Attends festival, interacts with other attendees, enjoys performances
On-site interactions, social media, post-event surveys
Foster a connection with the festival community and enjoy
Excited, fulfilled by memorable experiences
Getting updated on future events and finding good deals/discounts
Mailing or app updates; Offer loyalty rewards such as discounts on future tickets or VIP experiences for returning attendees
Final Design
Final Design
Final Design
The final design brought together the elements of the wordmark, color palette, typography, icons, and user interface to create a cohesive and immersive experience for festival-goers. The festival’s identity was unified across all materials, from the poster to the tickets and website, ensuring that the experience was both visually appealing and functionally effective.
The final design brought together the elements of the wordmark, color palette, typography, icons, and user interface to create a cohesive and immersive experience for festival-goers. The festival’s identity was unified across all materials, from the poster to the tickets and website, ensuring that the experience was both visually appealing and functionally effective.
The final design brought together the elements of the wordmark, color palette, typography, icons, and user interface to create a cohesive and immersive experience for festival-goers. The festival’s identity was unified across all materials, from the poster to the tickets and website, ensuring that the experience was both visually appealing and functionally effective.
Physical Artifacts
Physical Artifacts
Tickets
Tickets
I designed the ticket to balance readability with the rock festival theme. The vertical tear-off section keeps key information accessible, even irtn a wallet. The center highlights entry details, while the right section covers post-entry information. The red-black and blue-white color scheme, paired with a classic ticket shape, reflects the bold and iconic style of rock music, enhancing both functionality and the festival experience.
I designed the ticket to balance readability with the rock festival theme. The vertical tear-off section keeps key information accessible, even irtn a wallet. The center highlights entry details, while the right section covers post-entry information. The red-black and blue-white color scheme, paired with a classic ticket shape, reflects the bold and iconic style of rock music, enhancing both functionality and the festival experience.
Poster Design
Poster Design
I used the Metal Mania typeface for the event headlines, important information like the date, place, and the word mark.This typeface has strong, sharp strokes and is all caps. Its striking and bold design puts it at the top of the hierarchy, making important information stand out.
With Nunito, I was able to keep the design cohesive and understandable with all the other parts. It provides a composition that is visually appealing and readable. An organized flow is produced in the hierarchy by the major events of each day coming first, then the additional all-day events.
I used the Metal Mania typeface for the event headlines, important information like the date, place, and the word mark.This typeface has strong, sharp strokes and is all caps. Its striking and bold design puts it at the top of the hierarchy, making important information stand out.
With Nunito, I was able to keep the design cohesive and understandable with all the other parts. It provides a composition that is visually appealing and readable. An organized flow is produced in the hierarchy by the major events of each day coming first, then the additional all-day events.
Final Poster
MULTI CULTURED ROCK MUSIC FESTIVAL
Green Day
3:00 pm
Cö Shu Nie
6:00 pm
Avial
9:00 PM
The Oral
Cigarettes
3:00 PM
Blink-182
3:00 pm
Motherjane
9:00 PM
FRIDAY
SATURDAY
Arctic
Monkeys
8:00 PM
Parikrama
8:00 PM
SUNDAY
ONE OF ROCK
3:00 PM
Green Day
3:00 pm
Avial
9:00 PM
The Oral Cigarettes
3:00 PM
Blink-182
3:00 pm
Motherjane
9:00 PM
Arctic Monkeys
8:00 PM
Fall Out Boy
3:00 PM
Cö Shu Nie
3:00 pm
Agnee
9:00 PM
Radwimps
8:00 PM
FRIDAY
Parikrama
8:00 PM
SATURDAY
EVERYDAY
Red Hot Chili
Peppers
7:00 PM
Ayron Jones
9:00 PM
SUNDAY
Fall Out Boy
3:00 PM
Agnee
9:00 PM
Radwimps
8:00 PM
Iterations
Physical Artifacts
Physical Artifacts
Tickets
I designed the ticket to balance readability with the rock festival theme. The vertical tear-off section keeps key information accessible, even irtn a wallet. The center highlights entry details, while the right section covers post-entry information. The red-black and blue-white color scheme, paired with a classic ticket shape, reflects the bold and iconic style of rock music, enhancing both functionality and the festival experience.
Poster Design
I used the Metal Mania typeface for the event headlines, important information like the date, place, and the word mark.This typeface has strong, sharp strokes and is all caps. Its striking and bold design puts it at the top of the hierarchy, making important information stand out.
With Nunito, I was able to keep the design cohesive and understandable with all the other parts. It provides a composition that is visually appealing and readable. An organized flow is produced in the hierarchy by the major events of each day coming first, then the additional all-day events.
Final Poster
MULTI CULTURED ROCK MUSIC FESTIVAL
Green Day
3:00 pm
Cö Shu Nie
6:00 pm
Avial
9:00 PM
The Oral
Cigarettes
3:00 PM
Blink-182
3:00 pm
Motherjane
9:00 PM
FRIDAY
SATURDAY
Arctic
Monkeys
8:00 PM
Parikrama
8:00 PM
SUNDAY
ONE OF ROCK
3:00 PM
Green Day
3:00 pm
Avial
9:00 PM
The Oral Cigarettes
3:00 PM
Blink-182
3:00 pm
Motherjane
9:00 PM
Arctic Monkeys
8:00 PM
Fall Out Boy
3:00 PM
Cö Shu Nie
3:00 pm
Agnee
9:00 PM
Radwimps
8:00 PM
FRIDAY
Parikrama
8:00 PM
SATURDAY
EVERYDAY
Red Hot Chili
Peppers
7:00 PM
Ayron Jones
9:00 PM
SUNDAY
Fall Out Boy
3:00 PM
Agnee
9:00 PM
Radwimps
8:00 PM
Iterations
Branding
LOGO
I began by developing the festival's wordmark to create a bold and modern look that reflected the high-energy environment of the festival. The wordmark was intended to capture the intensity of rock music while remaining flexible enough to work across a variety of media, from posters to digital screens.
Final Logo
Logo exploration
Variation 1
RIOT
Variation 2
Colors
The color palette I chose reflects the energy of a rock concert. Bold red and black show intensity and rebellion, while light blue and white add contrast and balance.
#CC2C2E
#FFFFFF
#080808
#97E1FF
Typography
For typography, I used Bold Helvetica Neue and Nunito. tHelvetica Neue adds boldness, while Nunito’s softer edges make it easy to read. Together, they complement the colors and enhance the design.
Main Font: Helvetica Neue
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_+{}:”<>?
Font Paring: Nunito
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_+{}:”<>?
Branding
LOGO
I began by developing the festival's wordmark to create a bold and modern look that reflected the high-energy environment of the festival. The wordmark was intended to capture the intensity of rock music while remaining flexible enough to work across a variety of media, from posters to digital screens.
Final Logo
Logo exploration
Variation 1
RIOT
Variation 2
Colors
The color palette I chose reflects the energy of a rock concert. Bold red and black show intensity and rebellion, while light blue and white add contrast and balance.
#CC2C2E
#FFFFFF
#080808
#97E1FF
Typography
For typography, I used Bold Helvetica Neue and Nunito. tHelvetica Neue adds boldness, while Nunito’s softer edges make it easy to read. Together, they complement the colors and enhance the design.
Main Font: Helvetica Neue
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_+{}:”<>?
Font Paring: Nunito
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_+{}:”<>?
Branding
LOGO
I began by developing the festival's wordmark to create a bold and modern look that reflected the high-energy environment of the festival. The wordmark was intended to capture the intensity of rock music while remaining flexible enough to work across a variety of media, from posters to digital screens.
Final Logo
Logo exploration
Variation 1
RIOT
Variation 2
Colors
The color palette I chose reflects the energy of a rock concert. Bold red and black show intensity and rebellion, while light blue and white add contrast and balance.
#CC2C2E
#FFFFFF
#080808
#97E1FF
Typography
For typography, I used Bold Helvetica Neue and Nunito. tHelvetica Neue adds boldness, while Nunito’s softer edges make it easy to read. Together, they complement the colors and enhance the design.
Main Font: Helvetica Neue
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_+{}:”<>?
Font Paring: Nunito
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*()_+{}:”<>?
Tickets
I designed the ticket to balance readability with the rock festival theme. The vertical tear-off section keeps key information accessible, even irtn a wallet. The center highlights entry details, while the right section covers post-entry information. The red-black and blue-white color scheme, paired with a classic ticket shape, reflects the bold and iconic style of rock music, enhancing both functionality and the festival experience.
Poster Design
I used the Metal Mania typeface for the event headlines, important information like the date, place, and the word mark.This typeface has strong, sharp strokes and is all caps. Its striking and bold design puts it at the top of the hierarchy, making important information stand out.
With Nunito, I was able to keep the design cohesive and understandable with all the other parts. It provides a composition that is visually appealing and readable. An organized flow is produced in the hierarchy by the major events of each day coming first, then the additional all-day events.
Final Poster
Iterations
Mobile App
Mobile App
Mobile App
tickets listing
continue on buy now
Purchase confirmation
Download app
redirecting to app
Open “riot tickets” on browser
buy now
(will add it)
buy
go to buying options
go to ticket link
Start
End
yay!!
Yes
No
No
Choose number of tickets
Are there other timings
that match?
Do timings and dates match?
Choose ticket
Is app downloaded?
Yes
Yes
Yes
Want more tickets?
Choose payment option
No
tickets listing
continue on buy now
Purchase confirmation
Download app
redirecting to app
Open “riot tickets” on browser
buy now
(will add it)
buy
go to buying options
go to ticket link
Start
End
yay!!
Yes
No
No
Choose number of tickets
Are there other timings
that match?
Do timings and dates match?
Choose ticket
Is app downloaded?
Yes
Yes
Yes
Want more tickets?
Choose payment option
No
User flow
User flow
User flow
The task chosen is for Aditi (the persona) to purchase a ticket for the Riot Rock Music Festival.
Given that Aditi isn't very active on social media but relies on friends and university announcements for updates, my user flow prioritizestt simplicity and clarity to ensure easy navigation for someone who might not be used to purchasing tickets online.
The task chosen is for Aditi (the persona) to purchase a ticket for the Riot Rock Music Festival.
Given that Aditi isn't very active on social media but relies on friends and university announcements for updates, my user flow prioritizestt simplicity and clarity to ensure easy navigation for someone who might not be used to purchasing tickets online.
The task chosen is for Aditi (the persona) to purchase a ticket for the Riot Rock Music Festival.
Given that Aditi isn't very active on social media but relies on friends and university announcements for updates, my user flow prioritizestt simplicity and clarity to ensure easy navigation for someone who might not be used to purchasing tickets online.
Mobile App
tickets listing
continue on buy now
Purchase confirmation
Download app
redirecting to app
Open “riot tickets” on browser
buy now
(will add it)
buy
go to buying options
go to ticket link
Start
End
yay!!
Yes
No
No
Choose number of tickets
Are there other timings
that match?
Do timings and dates match?
Choose ticket
Is app downloaded?
Yes
Yes
Yes
Want more tickets?
Choose payment option
No
tickets listing
continue on buy now
Purchase confirmation
Download app
redirecting to app
Open “riot tickets” on browser
buy now
(will add it)
buy
go to buying options
go to ticket link
Start
End
yay!!
Yes
No
No
Choose number of tickets
Are there other timings
that match?
Do timings and dates match?
Choose ticket
Is app downloaded?
Yes
Yes
Yes
Want more tickets?
Choose payment option
No
User flow
The task chosen is for Aditi (the persona) to purchase a ticket for the Riot Rock Music Festival.
Given that Aditi isn't very active on social media but relies on friends and university announcements for updates, my user flow prioritizestt simplicity and clarity to ensure easy navigation for someone who might not be used to purchasing tickets online.
Wireframes
Wireframes
Wireframes
This class was my first time designing an interface without predefined layouts or guidelines. My initial wireframes were very basic, and I refined them significantly for the final design.
User testing revealed that users appreciated the clean and simple layout with essential information, but they found the "add to cart" and "buy now" options confusing.
They also noticed the absence of a "delete ticket" option in the tickets section.
To address these issues, I removed the cart feature and enabled direct ticket purchases. This change simplifies the buying process, reduces confusion, and streamlines the user experience.
This class was my first time designing an interface without predefined layouts or guidelines. My initial wireframes were very basic, and I refined them significantly for the final design.
User testing revealed that users appreciated the clean and simple layout with essential information, but they found the "add to cart" and "buy now" options confusing.
They also noticed the absence of a "delete ticket" option in the tickets section.
To address these issues, I removed the cart feature and enabled direct ticket purchases. This change simplifies the buying process, reduces confusion, and streamlines the user experience.
This class was my first time designing an interface without predefined layouts or guidelines. My initial wireframes were very basic, and I refined them significantly for the final design.
User testing revealed that users appreciated the clean and simple layout with essential information, but they found the "add to cart" and "buy now" options confusing.
They also noticed the absence of a "delete ticket" option in the tickets section.
To address these issues, I removed the cart feature and enabled direct ticket purchases. This change simplifies the buying process, reduces confusion, and streamlines the user experience.
Thoughts and Reflections
Thoughts and Reflections
Thoughts and Reflections
This project taught me how to designing for large-scale events. I learned how critical it is to balance aesthetic appeal with functional usability, especially in a high-energy environment like a music festival. The process of understanding my target audience through persona development and customer journey mapping was particularly insightful, helping me design an experience that felt personalized and engaging.
Through the HCDE 308 class, I gained insights from my peers that pushed my designs to be more user-focused and contextually aware. This class, and the festival design project specifically, helped me refine my skills in user-centered design and apply them in a real-world context.
This project taught me how to designing for large-scale events. I learned how critical it is to balance aesthetic appeal with functional usability, especially in a high-energy environment like a music festival. The process of understanding my target audience through persona development and customer journey mapping was particularly insightful, helping me design an experience that felt personalized and engaging.
Through the HCDE 308 class, I gained insights from my peers that pushed my designs to be more user-focused and contextually aware. This class, and the festival design project specifically, helped me refine my skills in user-centered design and apply them in a real-world context.
This project taught me how to designing for large-scale events. I learned how critical it is to balance aesthetic appeal with functional usability, especially in a high-energy environment like a music festival. The process of understanding my target audience through persona development and customer journey mapping was particularly insightful, helping me design an experience that felt personalized and engaging.
Through the HCDE 308 class, I gained insights from my peers that pushed my designs to be more user-focused and contextually aware. This class, and the festival design project specifically, helped me refine my skills in user-centered design and apply them in a real-world context.
Thoughts and Reflections
This project taught me how to designing for large-scale events. I learned how critical it is to balance aesthetic appeal with functional usability, especially in a high-energy environment like a music festival. The process of understanding my target audience through persona development and customer journey mapping was particularly insightful, helping me design an experience that felt personalized and engaging.
Through the HCDE 308 class, I gained insights from my peers that pushed my designs to be more user-focused and contextually aware. This class, and the festival design project specifically, helped me refine my skills in user-centered design and apply them in a real-world context.